Client Brief Form | Vertex Web

Please fill in this form once, clearly, and we will use it to build your first design concept. Keep answers simple and practical.

1) Business details

Business name* Use your trading/business name. Main contact person* Who we should speak to during the project. Best email* We send project updates here. Best phone or WhatsApp number* For quick clarifications. What does your business do?* A short description is enough. Current website (if you have one) Optional, helps us see your current setup.

2) Brand and message

How should your brand feel?* This helps guide design tone and writing. Main message or slogan Optional headline message for hero section. Describe your brand personality in plain words* Example: trustworthy, modern, simple, family-focused. Main offer (what you sell most)* The main service/product you want to push. Secondary offer Optional upsell or second service. Typical budget/price range (optional) Top 3 business goals (in order of priority)* Example: more WhatsApp leads, better trust, more bookings. Common customer objections Brand voice examples

3) Design style and theme

What style do you want?* Tell us the overall look you want. Choose a starting template* We will customize this to your brand. Theme preference* Pick what your audience prefers. Main brand color Pick your most important color. Accent color Used for highlights and buttons. Background style General page background direction. Roundness (corners) Low = sharp, high = softer corners. Design mood chips Select all that fit your brand. Websites you like (links) Share a few examples, one per line or comma separated. Competitor links (up to 3) What do you like/dislike about competitors? Anything we should avoid? Example: no orange, no animation, avoid crowded layouts.

4) Pages you need

Pick the page types you want. You can add custom pages too.

Custom pages (optional)

Example: Team, Case Studies, Locations. Notes for selected pages Do you need a blog/news section? Do you need an FAQ section? Do you need testimonials? Do you need a gallery/portfolio?

5) Content and uploads

Do you already have website text/content?* If not, we can guide your content structure. Do you have a logo?* If yes, you can upload it below. Do you have brand photos/images? If yes/some, you can upload images below. How many years in business? Any certifications/licenses? Trust proof assets Media inventory overview Links to your content (Google Drive, Dropbox, etc.) Optional: share folders/files we should use. Legal/disclaimer text that must appear Optional: terms, disclaimers, registration details.

Upload testimonials/proof documents (optional) Use this for testimonial screenshots, certificates, or trust documents.

6) Website features

Include WhatsApp chat button? Include contact form? Include map/location section? Include newsletter sign-up? Any other feature requests? Keep it simple. If it needs backend/ecommerce, we will advise separately.

7) Audience and goals

Main city/area you serve* Example: Johannesburg, Pretoria, Cape Town. Top keywords people should find you with* Example: plumber randburg, emergency plumber. Main goal of your website* Who is your ideal customer?* Example: local families, small businesses, premium clients. Detailed service areas Facebook page Instagram profile LinkedIn page TikTok profile YouTube channel Other important link FAQ starter (top questions clients ask) FAQ starter answers (if known)

8) Domain and technical setup

Do you already own a domain?* Current domain (if owned) If you do not have a domain yet, enter your preferred name

Live availability check is not active in this version. We will check manually and suggest alternatives. Do you want help with domain setup? Current hosting provider (if any) Do you need help setting up business email?

9) Communication and process

Preferred communication channel* Best contact time Project timeline note Anything else we should know before design starts? Post-launch support frequency Post-launch preferred support channel Post-launch emergency contact (optional)

10) Billing and final review

Billing email address* Invoices and payment reminders go here. Invoice email (if different) Optional second address for accounts. Accounts contact person (optional) What does success look like for this website project?* Final notes for the first design concept

Final review summary

Check this summary before you submit.

I confirm the information provided is accurate and can be used for project planning.* I have read the Privacy Policy.*

Your brief has been submitted successfully.

Thank you. We received your details and will review everything before starting the first design direction.

What happens next

âœ“ Within 1 business day: confirmation and any critical clarification.
âœ“ Within 1-3 working days: first design direction shared.
âœ“ Revision phase starts once you approve the direction.

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Website Client Brief